‘Kraft’ who was the marketing fool behind the boxing kangaroo stunt??

I awoke very early this morning.  Turned on Sunrise Weekend and was dismayed at the footage being broadcast.  According to the reports in the Daily Telegraph this morning, Kraft who are the US owners of Vegemite, sponsored a boxing match between a kangaroo and a human.

The human is the kangaroo’s owner, Javier Martinez.  The report says Mr Martinez baits the kangaroo by pushing it and poking it before placing it in a headlock.  If the kangaroo fights back too much,  another person from behind restrains the kangaroo using a harness and a lead.

This was all part of a Kraft sponsored US event called the ‘Rocky Show Circus’ which was apart of the BorderFest festival in Hidalgo, Texas.  The event was designed to celebrate Australia.

I have to ask “Which Kraft employee was foolish enough to think this would celebrate Australia?”  The footage is upsetting, disturbing and cruel.

Attention Kraft management who may be reading my post – please listen.  I am passionate about Australia and being Australian and for a long time I have been annoyed that Vegemite is no longer Australian owned.  Now I am offended that the US owners of our beloved Vegemite would sponsor an event that would be so openly cruel to any animal, let alone an Australian mascot.  Are you crazy??  Have you any idea what this will do to your brand here in Australia?  Is your marketing team so far removed from common sense and human decency that they couldn’t connect the dots with this one?

I am thrilled that many other Australian early rises, have flooded Sunrise Weekend with complaints.  I know as other Australians awake to the news, that many more will be vocal on this.

All I ask from my fellow outraged Australians is that we become equally vocal on other ‘internal’ Australian animal issues.  We are in danger of becoming a country of hypocrites and I believe this is how we are, or will be viewed from overseas.  Many of our beloved Australian native animals are on the endanged list.  Past reports and footage showing Australian livestock being exported in atrocious conditions.  And of course the footage and photographs that show how kangaroos have been killed here in Australia.

Maybe Kraft’s event which was designed to celebrate Australia was more accurate than we Australians like to accept.

The Daily Telegraph story and footage

Sunrise Weekend news broadcast