‘Kraft’ who was the marketing fool behind the boxing kangaroo stunt??

I awoke very early this morning.  Turned on Sunrise Weekend and was dismayed at the footage being broadcast.  According to the reports in the Daily Telegraph this morning, Kraft who are the US owners of Vegemite, sponsored a boxing match between a kangaroo and a human.

The human is the kangaroo’s owner, Javier Martinez.  The report says Mr Martinez baits the kangaroo by pushing it and poking it before placing it in a headlock.  If the kangaroo fights back too much,  another person from behind restrains the kangaroo using a harness and a lead.

This was all part of a Kraft sponsored US event called the ‘Rocky Show Circus’ which was apart of the BorderFest festival in Hidalgo, Texas.  The event was designed to celebrate Australia.

I have to ask “Which Kraft employee was foolish enough to think this would celebrate Australia?”  The footage is upsetting, disturbing and cruel.

Attention Kraft management who may be reading my post – please listen.  I am passionate about Australia and being Australian and for a long time I have been annoyed that Vegemite is no longer Australian owned.  Now I am offended that the US owners of our beloved Vegemite would sponsor an event that would be so openly cruel to any animal, let alone an Australian mascot.  Are you crazy??  Have you any idea what this will do to your brand here in Australia?  Is your marketing team so far removed from common sense and human decency that they couldn’t connect the dots with this one?

I am thrilled that many other Australian early rises, have flooded Sunrise Weekend with complaints.  I know as other Australians awake to the news, that many more will be vocal on this.

All I ask from my fellow outraged Australians is that we become equally vocal on other ‘internal’ Australian animal issues.  We are in danger of becoming a country of hypocrites and I believe this is how we are, or will be viewed from overseas.  Many of our beloved Australian native animals are on the endanged list.  Past reports and footage showing Australian livestock being exported in atrocious conditions.  And of course the footage and photographs that show how kangaroos have been killed here in Australia.

Maybe Kraft’s event which was designed to celebrate Australia was more accurate than we Australians like to accept.

The Daily Telegraph story and footage

Sunrise Weekend news broadcast

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29 thoughts on “‘Kraft’ who was the marketing fool behind the boxing kangaroo stunt??

  1. Hi Scooter (cool name – you are the only Scooter I know),

    Thanks for your comment. Got to tell you that I am disappointed with Kraft. I understand that they were not responsible for the actual ‘boxing Kangaroo’ event but they were sponsoring the whole BorderFest. What disappoints me is I have not heard back from Kraft from the two emails I sent. I can imagine that they were flooded with emails but it has been months and nothing.

    I am still really annoyed by the event and now all I have left is contempt for Kraft and the way they handled the situation.

    Scooter I am not buying Vegemite and Kraft products are not in my shopping cart either. Vegemite is no longer Australian and it’s new owners don’t care for their market.

    Thanks for your support Scooter

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  2. I am doing a paper on boxing kangaroos and ran across your website. I am an American, but this is the first time I have heard of this. Kraft products will no longer be in my house, as well as BP gas will never go in my gas tank. It’s too bad that companies think they have to get involved in something like this to “make a buck”. People of the US, like me, when we find out things like this stop buying that product. I hope that you have gotten some sort of responce from PETA or any other facility. We have had a famous football player go to jail for pitbull fighting. I would like to see this guy be in the cell right next door.

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  3. Pingback: A positive outcome from Kraft’s boxing kangaroo « Greener Me

  4. Hi Judi, I have just finished my email. Tomorrow I will send it and will add the email to a new post. I am just confirming email addresses. Thanks again for your research and information – I appreciate the work you have put into doing this Judi. 🙂

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  5. Hi Sarhn…Wonderful that you are inspired 🙂
    I received a call today from Kraft Australia who advise that all communications are being sent to America.
    America Kraft have a Public Relations Committee: They cover social accountability & media & community relations…maybe this is some help to you. Their contact is : Kraft-Board@kraft.com
    Committee members: Lois D Juliber….Dr. Richard A Lerner….Jean-Francois M.L. van Boxmeer….Frank G Zarb…..Chair person: Deborah Wright.
    I also received an email from Australia Zoo who are also acting on this, they gave me a link to the U.S. Fish & Wildlife Service. They have forms online to complain. Australia Zoo advised that this dept are the ones that Yavier Martinez would have obtained his permits from.
    Hope this helps

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  6. Here is a copy of email that I sent to the Mayor & City Manager of Hidalgo 🙂

    Good afternoon.

    My name is Judi Antonello and I live in Australia.

    Firstly I would appreciate it if you would pass this communication on to Mayor John David Franz as well.

    May I remind you of a section of your Vision Statement that states the following “Preserve and celebrate your cities heritage, tradition & natural resources” I hope this is also applied when utilising resources from another country.

    I am sure you are aware of the situation involving Rocky the Kangaroo (and other Kangaroos) which are in the “Care” of Javier Martinez – Rocky Circus Show and the fallout of his BLATANT PUBLIC CRUELTY whilst “entertaining” at BorderFest.

    I contacted Kraft Foods and they advise me that they were not involved in the process of selecting the “entertainment” for BorderFest. They further advised that this selection process is conducted by the Mayor and various other people hence my communication to you.

    I would hope that your city does not support such open animal cruelty. With that said I acknowledge that BorderFest apologised for any offence and ceased the show. This does not rectify the problem.

    I am therefore querying if your city is prepared to be pro-active in this attempt to have these animals removed and re-located to a safe & nurturing environment. I believe that this would send out a very positive message to your community.

    For your record: It has been reported that Mr Martinez has in the past been issued with citations for neglect to animals. Prior Kangaroos in his “Care” have died due to neglect/trauma etc.

    Mr Martinez was quoted in a news article that he did not make these animals do anything they did not want to do. Goading an animal by Pushing,poking,hitting & placing in headlocks and then to restrain it via a large chest strap that is pulled on severely when it attempts (futile for the animal) to defend itself is disgusting & constitutes total Human control.

    I pose 2 questions to you:

    1. If a show in Australia was utilising an American Icon (animal) such as the Bald Eagle in a similar manner and your community became aware of it….Would Hidalgo/Texas ignore this and do nothing?

    2. If Australia was utilising the State Animal of Texas – a dog “The Blue Lacy” (officially enacted in 2005) what would Hidalgo/Texas do about this. A hypothetical for you: We Australians have 3-4 of your dogs and we are deliberately baiting them to fight causing them stress, trauma, fear etc. And if we had been prosecuted in the past for ill-treatment of these animals. Would Hidalgo/Texas ignore this and do nothing?

    This is an ideal opportunity for Hidalgo to send a very positive message to not only your own community but to all communities. It is also an opportunity for Hidalgo to send this positive message to your children/adolescents who are your future. Is it not our responsibility as Adults to ensure that we are positive role models to the younger generation? If we choose to be in-active then our children have no hope for their future and the message we give is “Cruelty to animals is acceptable”

    I look forward to a response from your city.

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  7. Hi Judi, great comment! I have in my To Do List for tomorrow to write an official email to Kraft in regards to my last comment i.e. my challenge to them in regards to doing something wonderful. It appears to me that PETA is the organisation that is doing something about Kangaroo boxing matches. Thanks to you Judi we have discovered an organisation in the US that is working to make Kangaroo boxing matches illegal.

    Attention Kraft this organisation I believe could use some corporate help/funding!

    The email that I send to Kraft I will add as a new post tomorrow.

    Judi you have inspired me. 🙂

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  8. Thank you for contacting PETA and for your concern for animals. Kangaroos in “boxing” matches are diapered, harnessed, and harassed until they “fight” back. We campaign against this cruel show.

    Kangaroo boxing is both physically and psychologically taxing for the animals. Despite their size, kangaroos are delicate, skittish animals. Stress-related illnesses are common in kangaroos and can be fatal. Kangaroos do not usually exhibit overt signs of distress and, as a result, can suffer and eventually die from virtually undetectable ailments. Unfortunately, this awful act is not illegal.

    Exhibitor Javier Martinez has been cited numerous times by the U.S. Department of Agriculture for violations of the federal Animal Welfare Act, including providing inadequate and unsafe animal enclosures and inadequate fencing to protect the animals. Two kangaroos used in Martinez’s kangaroo boxing act died while touring with a circus. The first, Rocky, died in July 2003 from complications caused by a deadly bacterial disease called “lumpy jaw,” which can result from extreme crowding, poor hygiene, poor diet, and stressful conditions. Martinez subjected Rocky to the stresses of performing and traveling up until he died. The second kangaroo was reportedly killed in a vehicular accident in September 2003.

    Rest assured, we will continue to campaign against this cruel display. We hope you will help us by writing letters to the editor of newspapers and magazines to educate readers about the cruelty inherent in this practice.

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  9. Here is the response from PETA.
    I have also received a call from Kraft who advise that all communications have been passed to Executive level in America. So am now about to inundate them!!!! Along with the Mayor of Hidalgo. 🙂

    Dear Judi,

    Thank you for contacting PETA and for your concern for animals. Kangaroos in “boxing” matches are diapered, harnessed, and harassed until they “fight” back. We campaign against this cruel show.

    Kangaroo boxing is both physically and psychologically taxing for the animals. Despite their size, kangaroos are delicate, skittish animals. Stress-related illnesses are common in kangaroos and can be fatal. Kangaroos do not usually exhibit overt signs of distress and, as a result, can suffer and eventually die from virtually undetectable ailments. Unfortunately, this awful act is not illegal.

    Exhibitor Javier Martinez has been cited numerous times by the U.S. Department of Agriculture for violations of the federal Animal Welfare Act, including providing inadequate and unsafe animal enclosures and inadequate fencing to protect the animals. Two kangaroos used in Martinez’s kangaroo boxing act died while touring with a circus. The first, Rocky, died in July 2003 from complications caused by a deadly bacterial disease called “lumpy jaw,” which can result from extreme crowding, poor hygiene, poor diet, and stressful conditions. Martinez subjected Rocky to the stresses of performing and traveling up until he died. The second kangaroo was reportedly killed in a vehicular accident in September 2003.

    Rest assured, we will continue to campaign against this cruel display. We hope you will help us by writing letters to the editor of newspapers and magazines to educate readers about the cruelty inherent in this practice. For information to include in your letters, please visit http://www.PETA.org/mc/factsheet_display.asp?ID=138, and for letter writing tips, please see http://www.PETA.org/actioncenter/letter-writing-guide.asp. For more tips on getting active for animals, please visit http://www.PETA.org/actioncenter.

    Thanks again for writing and for everything you do to help animals.

    Sincerely,

    Laura McCaul

    Correspondence Assistant

    PETA Foundation

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  10. Hi Judi, wow you have been very busy.

    Interesting response from AHA “We recommend that you work with the World Society for the Protection of Animals on issues outside the U.S.”

    Either they assumed the Kangaroo stunt was in Australia or what they mean is that ‘exotic’ animals within the USA they are are unable to help i.e. they are set up to help only dogs, cats – domestic animals.

    Kraft’s response was expected – nothing earth shattering exciting or proactive.

    Perhaps if AHA is not able to help exotic Australian animals who are in the USA maybe Kraft could put some money towards organisations who do help exotic animals being harmed in the US. Come on Kraft, I agree with Judi, you have an opportunity to do something wonderful out of something bad. Be a shinning beacon in the corporate world. Don’t simply wipe your hands and say ‘we are really not to blame’ but say ‘even though we are not to blame we want to help’.

    This is just my view but I have to be honest, currently I view your brand as ‘takers’. You took Vegemite from Australia (yes I know you purchased it but I doubt you will find many Australians who are happy about the deal). Now change our view and show us you are givers! Show Australia you do care about your market. I challenge Kraft to do something positive, something wonderful, something out of the corporate ordinary world.

    Come on Kraft I dare you!

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  11. Me again!!!! 🙂
    Here is the reply I sent to Kraft.

    Hi Kim

    Thank you for your response which I find totally inadequate as I am sure a lot of other people would.

    Kraft have not shown any concern for this animal and its welfare. You state Kraft had no input into the content of the Festival yet Kraft I daresay were happy to reap some of the benefits from the publicity gained or from consumers attending who then go on to purchasing your products……so in some ways Kraft gained from inhumane treatment of animals.

    You state that Kraft “condemns the inhumane treatment of animals and cares deeply about animal welfare”!!!!!!

    If this be the case then why are Kraft being inactive on this????????…..Here is a perfect opportunity for Kraft to add action to their words!!!!!!! and to repair some of the obvious damage that has been done to Krafts image.

    It appears that the current and future welfare of these animals is being ignored. The website for the Rocky Circus Show is still active and advertising the “Boxing Match”…. So therefore these animals are going to continue being treated in this inhumane manner.

    ARE KRAFT PREPARED TO PROVIDE WEIGHT TO THE ABOVE STATEMENT OR NOT???????

    I do hope that I receive a response from you.

    Kind regards

    Judi Antonello

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  12. Hi All..
    Just wanted to let you know that I have heard back from AHA (american humane association) & Kraft and here is their responses…Perhaps I have not read it correctly but the AHA seem to think that this issue is not within USA? Or is it due to the complainant not being a resident of the USA? They state “domestic” animals so does this mean it is restricted to cats,dogs, fish on the kitchen bench etc?

    Dear Judi,

    Thank you for contacting the American Humane Association. Our mission and focus is limited to domestic animal welfare within the United States. We recommend that you work with the World Society for the Protection of Animals on issues outside the U.S.

    Dena J. Fitzgerald, CAWA

    Publications and Communications Manager

    American Humane Association

    63 Inverness Drive East

    Englewood, CO 80112

    (ph) 303-925-9453

    (cell) 303-323-5206

    denaf@americanhumane.org

    RESPONSE from KRAFT:

    Thank You for Contacting Us!

    Hi Judi,

    Thank you for visiting http://www.kraft.com/ and we appreciate you expressing your comments.

    Kraft Foods strongly condemns the inhumane treatment of animals and cares deeply about animal welfare.

    Kraft Foods has been a presenting sponsor of BorderFest for nine years but is not involved in any way in the selection of entertainment. Entertainment is chosen by the BorderFest Association, which is comprised of volunteers, including the mayor of Hidalgo, TX, and many other prominent members of the community.

    We were delighted to learn the BorderFest Association took a proactive stance and quickly canceled the activity in question and apologized to the Australian people.

    As a sponsor, Kraft Foods offers consumer-oriented activities, such as cooking demonstrations representative of the country being honored and providing product samples and coupons.

    Thank you again for taking the time to share your thoughts.

    Kim McMiller
    Associate Director, Consumer Relations

    ~~TLXEA_20300129~~N

    This response I find inadequate. Kraft have an opportunity to gain “good publicity” but do not seem to realise this…..Even though they are only sponsors surely this means that they reap some financial benefit from the Festival….even if it is only consumers buying their product after attending.

    They state they condemn this….my god any one can write those words!!!! I think at the end of the day “Kraft don’t give a shit” (excuse my language)

    I have also contacted a number of newspapers in Texas….interesting to see if I get a response….

    I also notice that the Rocky Circus Show website is still advertising the “boxing match”!!!!!! How can this activity be ILLEGAL here in Australia but in USA is is OK!!!!

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  13. Thanks Pat for your comment and insight. I have recently returned from a trip from the Everglades (beautiful natural spot) and heard about the anacondas and pythons. Thank you again for informing us more about the US laws in regards to animal imports.

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  14. The trouble is there is no protection for exotic animals in the US. They are still allowing imports of exotic animals for pets, even tho many species have been dumped in the wild, like the pythons and anacondas dumped in the Everglades, and the farmed emus that were relased into the wild in Utah.

    Bringing Australian animals home is impossible unfortunately, because the US has rabies and other diseases that are not yet in Australia , so quarantine restrictions are impossibly difficult. US Government protection organisations like RSPCA are overwhelmed, and have little time for exotic pets. In this case the poor publicity may get PETA involved, but they too are overwhelmed with cruelty issues.

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  15. I believe if my sources are correct, Kangaroos were illegally smuggled out to America many years ago; they have been breeding them ever since and selling them for “entertainment” and novelty exotic pets.

    Wallabies throughout Asia have an even more pathetic existence living alone in a cage no bigger than a bird cage never being able to hop or feel the grass beneath their feet.

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  16. Hi Leisa,

    Why is it that some can feel the stress, pain and hurt of others and some simply don’t. We are better people we can can put ourselves in the shoes of others. Not just other people but other living creatures. This doesn’t make us weak but offers profound insight that can be inspirational.

    Judi it doesn’t surprise me. I couldn’t see how Mr Martinez could have imported the animals out of Australia. Interesting find.

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  17. I have been on the “BorderFest” site…interesting…they have woman Carolyn Lantz who runs “Aussie Kingdom” with BorderFest. She has in her possession numerous Australian Native Animals….This woman is a Colorado native who states she breeds her own kangaroos….One wonders if this is where Yavier Martinez obtained his own kangaroos..

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  18. Judi it is a very interesting ‘apology’ isn’t it. It is the Clayton’s apology…the apology you say when you are not apologizing. If the boxing match was in Australia then I believe RSPCA would have stepped in. I simply don’t know the US / Texas animal protection laws. It would be very interesting to know what you find out Judi.

    Hi Tiga, I have just signed your petition. Yes you too realise Australia’s own track record on this subject isn’t a glowing reference.

    If anyone while surfing the net finds any new info or media statement releases from any party involved please come back and share it with us.

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  19. Well said Tiga!!! This example of human behaviour is disgusting. Exactly, why is the Kangaroo treated as if it is a creature with no feelings or emotions. Shame on all involved!!

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  20. Please sign this petition http://www.gopetition.com/online/34525.html
    to get Rocky 1, 2, 3 and however many more kangaroos Martinez has home here to Australia to live a life as a kangaroo.

    Not that life here in Australia is much better for kangaroos. They are slaughtered; hunted, persecuted, abused, tortured ….need I go on. As a wildlife carer I am exposed to blatant cases of cruelty daily. Kangaroos bashed to death, arms shot off and left to die a slow cruel death, caught up in barbaric barb wire fences and hunted illegally. Where does it end?? Will it ever end?? Certainly not while our Government is slaughtering them to extinction, farmers and developers stealing their land and just killing them instead of providing safe habitats for them; media perpetuating myths and lies about how destructive they are referring to them as pests, How can any indigenous inhabitant be classified as a pest? We are the pests and the feral animals we introduced into this country are the real pests that have all but destroyed this land and a show like the Rocky “HORROR” Show Circus that encourages thuggish behaviour which should of been eradicated in the dark ages.

    Does anyone think it is ok and “entertaining” to put on a clown suit and smack a dog around the head till it tries to attack or poke a cat continuously till it tries to bite and scratch but is yanked by a lead before it can, or punch a horse in the guts and head, smack a sheep in the head, kick a bear in the guts whilst smacking it in the head , or a lion, alpaca, donkey, bird, cow, beaver, otter, dolphin, whale. NO OF COURSE IT’S NOT OK, SO WHY IS IT HAPPENING TO A KANGAROO? Why do people accept cruelty to kangaroos as though they deserve it or can’t feel any pain?

    Kangaroos are one of the highest evolved animals on the planet. Ask any woman who has given birth; a kangaroo has evolved so much they give birth to an embryo the size of a jellybean… they have to be one of the most intelligent animals on the planet! The love between a doe and her joey is equivalent to if not greater than primates.

    ANYONE WHO HURTS A KANGAROO OR ENJOYS SEEING THIS TYPE OF CRUELTY IS A VERY SICK INDIVIDUAL AND NEEDS HELP, SERIOUS HELP URGENTLY.

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  21. Interesting point about the “apology” from Simon Talbot…After re-reading it I realise that neither Kraft Australia nor Kraft Amercia has apologised….The apology came from BorderFest!!!!

    Bearing in mind that Kraft America were the sponsors of this event (celebrating all things Australian)then one could assume that they were fully aware of the content of the show? One could also assume that Kraft Australia had a level of input too.

    So does this then mean that Kraft (either OZ or USA or both) sanction this behaviour by the lack of a KRAFT APOLOGY……

    There was a case recently of a young male and his mates who had recorded a kangaroo in a boxing match…it went on to youtube & someone reported it too the RSPCA. They indicated that this is a criminal offence. At least the kangaroo in this case had more of a chance of fleeing or defending itself than Rocky had.

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  22. Hi Sarhn….

    I have contacted PETA to clarify if the news report that I wrote about is correct and that if it is then why does this individual still have Kangaroos…..

    I am still concerned about the plight of these Kangaroos and what is going to become of them or has become of them…..

    I am planning on sending an email to Kraft suggesting that they re-home the Kangaroos at their expense & suggest that this may add sincerity to their apology. Not sure if I will even be heard…but as they say the squeaky wheel gets the oil…..

    I feel very passionate about ensuring that these beautiful souls are safe.

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  23. Hi Nevyn, I am glad you and I feel the same. I posted Kraft’s comment but refrained from making any comments as I wanted to see what readers would make of it (without me swaying anyone’s opinion). Yep it was pathetic and what we call here in Australia ‘passing the buck’.

    Judi I would be very interested in hearing any response you receive from the American Humane Society. If what you write about is true and animals in Mr Martinez’s care in the past have been neglected and died due to his neglect, then I would like to know why are these kangaroos still in his care?

    May I add, just for the record, days of circus animals should be over and done with. Kangaroos, elephants, tigers etc etc are wild animals and should not be preforming. I am beyond understanding why anyone doesn’t feel uncomfortable and upset watching beautiful wild animals forced to preform.

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  24. Hi Sarhn..Very good point about the publicity “any press is good press”. But so sad if 1 of Australias so called icons has to resort to this….

    Simon Talbots statement about offending the people of Australia is pathetic as Nevyn stated.

    I daresay Australians are not the only ones offended…One does not have to be Australian only to find disgust in Animal cruelty…I do notice that he does not mention poor Rocky….There does not appear to be any remorse from this individual from Kraft or any other big wig within Kraft about the plight of defenseless animals.

    I have sent an email to the American Humane Society querying what if any action is going to be taken against Martinez due to the fact that I pointed out in my earlier post of Martinez haing come under the scrutiny of them in the past relating to the deaths of other kangaroos in his “care” (and I use that word lightly).

    There was an article on news.com.au 6th March stating that Martinez has been on the watch list of US animal welfare authorities since 2003 after 2 kangaroos died within 4 months. The organisation PETA had also investigated this man for the deaths of 1 of the kangaroos possibly from Lumpy Jaw…..This condition is often caused from Trauma/Neglect.

    I find it interesting that this poor Kangaroo and its welfare appear to have been overlooked as there is no mention of what has happened to it since this public outcry.

    As I stated earlier I believe with all my heart that Kraft should ensure that Rocky and the other Kangaroos are taken care of appropriately by footing the bill to have them returned to their natural environment…There are many Animal Sanctuarys here in Australia that I am sure would provide them with the care that they deserve. Kraft chose to make $$$ from Rocky and the other Kangaroos….let them invest some of those $$$ in proving the sincerity of their so called apology.

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  25. I had to wait until today to post a comment, to say I was mildly pissed off would be a gross understatement. The apology by Kraft was pathetic to say the least,if you could call it an apology.

    Can you imagine the outcry if anyone did a similar thing with the Bald Eagle or any other iconic American animal. The howls of protest would be heard worldwide.

    For anyone to use an animal in that way is reprehensible, to use a National icon/emblem like that is disrespectful. To say ‘we’re sorry if we offended anyone’ is not good enough. Apparently, Kraft doesn’t give a shit about been a part of such a thing. They’re just sorry if anyone was offended.

    I think I should stop now. Not happy, not happy at all.

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  26. Just found this on the Daily Telegraph post (just updated):

    Following widespread publicity, Kraft released a statement saying: “We understand the BorderFest Association, which organises this annual cultural celebration, has apologised for offending anyone, particularly the people of Australia, with the kangaroo boxing display,” said Kraft spokesman Simon Talbot.

    http://www.dailytelegraph.com.au/news/us-aussie-show-knocks-a-kangaroo-around-for-laughs/story-e6freuy9-1225837529227

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  27. Hi Judi,

    I am hoping this wasn’t a ‘marketing ploy’ by Kraft but a very bad over sight. There are many instances in advertising / marketing where companies look like they have made a mistake but in reality it was all well planned . As they say any press is good press?!?

    There were rumours that the whole Kraft Vegemite rename iSnack 2.0 was a deliberate ploy to get media attention. Judi I don’t know if this is correct but it makes me wonder if the sponsorship deal with the ‘Rocky Show Circus’ was more than an error in judgement.

    Come on Kraft, please explain.

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  28. I agree with you….I found the footage of Rocky disturbing…I did read in one of the news reports that this man Martinez has come under the scrutiny of American Animal Welfare in the past for the deaths of other Kangaroos!!!!! Obviously the Welfare organisation turned a blind eye!!! How can this person be allowed to have 1 of Australias native animals in his possession (or any other animal for that matter). As for Kraft Foods who sprout off about all things wholesome….mmmm…what a wonderful message they are sending to children…..This is one marketing ploy that has seriously backfired on them……Kraft should hang their heads in shame and then organise for Rocky to be returned to his natural habitat or at least ensure that this poor kangaroo is removed from the company of Martinez and placed in a secure nuturing environment

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