My husband Brett works in the Marketing/Advertising industry. He brought home an industry magazine entitled ‘The Issue’ which was all about ‘what you need to know about sustainability in marketing’. I found it a very good read.
Here are some extracts that I thought was worth mentioning – words by Kevin Johns:
“Whether you’re a brand, an agency or a media business, it’s important not to look at carbon offsetting as a silver bullet. The first steps to take are reducing your energy use as much as possible through examining your power saving options, such as turning off all office hardware and lights at night as well as buying the energy your business uses from renewable resources (wind or solar). After that, carbon offsetting should be used to lessen the remaining impact of your energy use.”
“If you advertise carbon offsets that sequester carbon through tree planting, but fail to disclose the planting of those trees will not occur for several years, this could constitute misleading by omission, warns the ACCC.”
“There is mounting concern that business and the individuals working within them, are using carbon offsetting as an excuse to delay making changes to the way things have always been done. Even if the world’s total energy consumption was offset by renewable sources, current levels of consumption are still unsustainable. The conventional wisdom among environmentalists seems to be that business and individuals need to take direct action. They urge us to join pressure groups that push for political change, and alter our consumption patterns and behaviour. A far-reaching global framework to make sense of emissions cuts is what is needed, they say….”
“To most people looking at the total sustainability picture – climate change, all of the natural systems in the world, fisheries, water stocks, and so on – it’s clear that human activity is causing stress on the environment. This raises a fundamental problem for brands, corporations and the very notion of consumerism.” Words by Ben Wheaton of Beer Wheation “With current per annum global growth the global economy doubles every 24 years, and that means that in the next 24 years we will consume the equivalent amount of resources that we have already consumed in the entire history of humanity up to this point. You might think ‘OK maybe we can do that’ but then in the next 24 years after that, we’d have to do the same again, so there comes a point when it all runs out of steam. A lot of companies are fearful when they start looking at the big sustainability picture as they realise this stuff, and then the questions is, ‘well, what we are really saying globally is we have to actually use much less resource’. And for economies to continue to grow we have to find a way for resource consumption and energy use to be separated from growing the economy”.