News Update 14.6.11 ** I have decided to support the Wilderness Society pledge to NOT BUY Reflex paper until it’s produces Australian Paper stops sourcing from Native forests on all there other products.
My accountant knowing I research ways to run a greener business, asked me what recycled paper I buy. I suggested he read my post written on the 8th of Sep 07 about this subject and in particular my concerns about Reflex recycled paper.
Today my accountant emailed me an advertisement saying that Reflex 100% Recycled Paper, uses 100% post consumer recycled fibre. Yesterday I also received a comment on my post about Reflex paper asking “was wondering where you got info that reflex 100% recycled is not post consumer?”
What is really important to say about that original post, is that it took me months to research. Information about what percentages Reflex used of post consumer / pre consumer fibre and if Reflex used chlorine bleaching was not easily found on any of their packaging or website.
I emailed Reflex a link to that post to gage a response but never heard back (I can give them the benefit of the doubt that the email may of got lost in cyber space). So as that post states, the information was gained from other websites (links where supplied on the post).
It shouldn’t be that hard for a concerned consumer to source information from a company about their products!
Today I did a Google search using the key words ‘Reflex 100% recycled paper’ and noticed that in the top three search results was a fact sheet written by Reflex about their 100% recycled paper. Interesting my original post on this subject is also on the front page of the Google search results.
However I was a little disappointed that I couldn’t actually find the fact sheet on Reflex’s website.
* Australian made
* 100% post consumer recycled paper
* No use of chlorine or chlorine compounds are used for further bleaching of the de-ink pulp.
Based on this information I am really thrilled to say that I will buy Reflex 100% Recycled Paper. But why Reflex is this information only coming out now and why is it still hard to source this information from your website? Also, my accountant when talking to me today mentioned Reflex 100% Recycled Paper’s packaging does not state that the paper is from post consumer waste.
Come on Reflex make it easy for your customer’s to find this information. It is great information and I am thrilled about it!